Cosmetic Surgery: New Frontier in Gender Equality

At Form and Face, we’ve seen many changes in the world of aesthetic enhancement through the years. Those changes have been in the techniques and treatments we offer, but also in the patients we treat. Cosmetic surgery has developed a devoted following among men who are flocking to many procedures once considered just for women.

We wanted to know more about gender trends, so our team did some research on the procedures bringing men to cosmetic surgery in increasing numbers. Here’s what we discovered.

4 Male Archetypes & the Cosmetic Surgery They Seek

An article in Business Insider Australia noted that men, like women, come in many shapes and sizes, with different goals regarding aesthetic enhancement. They identified four main categories of men who undergo procedures:

Male Models – These men want cosmetic procedures that highlight their masculinity. They choose procedures such as


Body Builders
– These men seek procedures that will help them look more muscular and often choose:

Captains of Industry – These men are at the top of their game, physically and mentally, and want to ensure that their outer presentation matches who they are on the inside. Their top procedures include:

  • Face and neck lift
  • Upper and Lower Eyelift
  • Cosmetic Injectables, including dermal fillers and neuromodulators

Athletic Dads – Like women who want mummy makeovers, men are eager to reclaim the fitter, trimmer physique they had before their baby was born and family life changed their bodies. These men frequently opt for:

  • Liposuction
  • Gynaecomastia
  • Facial surgery of the nose and eyes

Aesthetic enhancement is about more than looking good. For men, it’s a tool that will help them stay competitive in the job market and romance.

The “Me, Too” Generation of Cosmetic Enhancement

Men have watched for years as women re-sculpted their bodies and rejuvenated their faces. Today they are asking, “Why not me?” Like their female counterparts, today’s men are especially interested in emerging non-invasive techniques such as CoolSculpting and chemical peels.

Men and women agree that today’s advanced techniques

  • Provide excellent results
  • Have fewer risks than surgical procedures
  • Require little or no downtime
  • Are less expensive than surgical solutions

What Should You Do Next?

If you’re curious about aesthetic enhancement and would like to know more about the wide ranges of options available to men and women at Form and Face, please use our online enquiry form or call us on 02 9387 3800 in Bondi Junction for the caring, professional guidance you need.

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